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The Fascinating World of Digital Marketing

By CL -
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India enjoys a huge ‘Demographic Dividend’ with one of the youngest population in an otherwise aging world. According to ‘International Monetary Fund (IMF)’, by 2026, India’s average age would be 29, which would be the least among the global average. The Indian youth also have an advantage of digital literacy and English literacy. The demographic dividend along with fast paced growth of digital economy and digitalization, has lot of opportunities to offer for marketers. Digital Marketing is one of them. The country is all potent to capture the sea of opportunities that Digital Marketing has to offer. Digital Marketing is amazing and fascinating. Let me tell you why.

Digital Marketing is Non-Intrusive (almost!)

In today’s world where ‘personal space’ is regarded very high, digital marketing scores over traditional marketing by being non-intrusive. Customers go to search engines asking for / seeking for / soliciting for information pertaining to products and services that they think will satisfy their needs or solve their problems. And the Search engines (with techniques like SEO and SEM) serve the users, exactly the information that is sought out for – nothing less, nothing more. Only the required information – without noise – is music for the ears of the customers….isn’t it. This is just not possible in traditional marketing where there is so much noise and clutter, bombarding the audience with thousands of unwanted and unrelated adverts, 24/7. This is not what the customer wants. Also, ‘Remarketing’ – is a technique in Digital Marketing, where in you pick and choose your target customers intelligently, based on their previous search and buying behaviour patterns and show only those display ads that make sense to them. Customers would love to see ads, which match to their taste, likings, preferences and their current buying needs. Carefully choosing and picking your target prospective customers and serving them only relevant ads, and at the same time not disturbing the others with unwanted ads – Wow! That’s what I would like to call it a real ‘Surgical Strike’ in Marketing. To make it better, the icing on the cake is that all this is automated with the help of cookies and advanced algorithms. Even if you are one who get overwhelmed by technical stuff, you can chill – ‘Google’ and ‘Google Display Network’ is there to take care of everything, automatically. Customers come to you via search engines, social media and referrals, rather than you go in search of or sought customers. That’s real, cool.

Digital Marketing is Inclusive – is for ‘ALL’

Traditional Marketing in Newspapers, TV and Bill Boards has become very expensive over the years and has become exclusive – only for the big guys, out there, with deep pockets in the form of advertising budgets. In contrast, Digital Marketing is inclusive in nature and caters to the promotional needs of all players – Startups, Micro, Medium, Small and Large enterprises. Even if you are a day-old startup or a small house-hold micro enterprise having a very small advertising budget, you can still engage in Digital Marketing and Social Media Marketing as it costs pretty less. Home-makers, wear a different hat as ‘women entrepreneurs’, by selling homemade stuff ranging from food snacks to organic soaps, on social media platforms and other digital channels. Digital Marketing is empowering everybody – student entrepreneurs, women entrepreneurs, part-time entrepreneurs, startup enterprises and large corporations. It puts all on the same level-playing field and gives a platform for everybody. Its entrepreneurship, made simple with digital.

Digital Marketing is not a ‘Black Box’

In Digital Marketing, advertisers ‘Pay for Performance’ – This is the concept behind Search Engine Marketing, also referred to as ‘Pay per Click’. Only if you see visitors coming to your website by clicking on your Search Ad, through a Search Engine, then only you pay the Search Engine. The more visitors you get, the more you pay – and you get less visitors, you end up paying less. On a day, if you don’t get any visitors, you don’t pay anything. It’s as transparent as it can get. The same principle holds good for ‘Digital Display Advertising’ as well. Here also you pay for performance only. Google Analytics gives comprehensive reports about the performance of your Ads and a detailed analysis on a timely basis. So, you can be assured that you get the maximum bang for the buck you spend. Whereas traditional marketing is a ‘Black Box’, as you cannot really quantify the performance of your advertising budgets, wherein you spend millions of rupees and just hope that it is working. Digital Marketing provides the best ROI for your marketing investments in a very fair and transparent manner.

Digital Marketing provides value to the customers buying process

Digital Marketing assists the users in every step of their buying process –

  • Need / Problem recognition (Gives possible solutions and choices by independent parties and also advertisers)
  • Information Search (Gives a plethora of choices and information)
  • Evaluation of Alternatives (Gives reviews, ratings and feedback of customers and also third parties)
  • Purchase decision (Gives choice of stores both online and offline including financing options)
  • Post-Purchase behaviour (Gives voice to customers in the form of reviews, ratings, comments, likes, testimonials, complaints and feedback).

Customers trust other customers, more than the advertisers. Digital Marketing has amplified the voice of customers from ‘word-of-mouth’ to ‘word-of-mouse’. Electronic word-of-mouth communication (eWom) is capable of reaching a far wider audience in far less time. It has given enormous power in the hands of the customers. Manufacturers and service providers should really concentrate their efforts on getting good testimonials from the customers as bad reviews can rally kill a product mercilessly. This also gives the marketer an opportunity, to ‘listen’ to their customers, which was not possible otherwise. Communication is interactive and two way, only if marketers have an ear to listen to their customers and engage them for a win-win interaction and relationship.

Digital Marketing is all-pervasive

With Digital Marketing, the entire world is your market. The world can access and connect to you from any part of the world, 24/7. The digital world never sleeps. Digital technologies have shrunk the world into a ‘Global Village’. As marketers, you ought to be there, where your customers are. Where are your customers? Today, your ‘Gen Y’ customers are on mobile, on search engines and on social media. Today it is very difficult to find a human being without a smart phone in his hand and who is not hooked to his mobile device at least for few hours in a day. The social media platforms like Facebook, YouTube and Instagram have followers in billions and can process humongous amount of data in the form of text, audio and video in fraction of seconds. Digital marketers can leverage the phenomenal power and followers of Social media to market their products and services. For e.g., you can start selling Indian handicrafts to a customer in US, sitting right her in Bengaluru. With world-wide audience, the reach is far and wide. That’s what I would like to call as a ‘The world at your fingertips’.

Digital Marketing is all potent

With digital marketing the tools and channels available for promotion is enormous. You can start your digital footprint with a good website (your home on the web), for the best user experience. You can choose from Search Engine Optimization / Search Engine Marketing (Pay-per-Click) for better listings in the Search Engines. You can campaign with ‘Social Media Marketing’, to leverage the immense power of the social media platforms. ‘Mobile Marketing’ helps tap the potential of the ubiquitous mobile phone. The touch-screen feature, GPS, Mobile Apps, SMS / MMS features of mobile phones help in global as well as local marketing in the Neighborhood. ‘E-mail marketing’ can tap the huge free email subscriber base. ‘Digital Display Ads’ on websites help touch upon those users who would be interested in your products / services. Marketers can also try out content marketing / affiliate marketing to engage customers and also potential business partners.

Digital Marketing rewards Merit (Meritocracy)

Google is the undisputed market leader of the search industry. And Google has a very robust algorithm and, approximately, uses over 200 ranking factors that go into ranking a website, and over 500 updates a year to their ranking and listing algorithms. So we can be sure that Google rewards websites with good rankings and top listings, both in the free and paid sections of the search results, based purely on merit. There is no hanky-panky here. So all you need to do, is to do all the right things required for ‘Search Engine Optimization (SEO)’ or ‘Search Engine Marketing (SEM)’ and relax. Trust Google to take care of the rest. And No, you don’t need to be a technical wizard to do all that. You are not going to do coding or write thousands of lines of complex computer programs. Whether you are a geek or a technical rookie, you can still make use of the free / licensed digital marketing tools available, with beautiful user interface, to master your digital marketing skills.

So, what are you waiting for? Jump on to the digital bandwagon and enjoy the ride. You would love it. And spread the love, digitally.

Decoding CUET 2022: Admissions to Central Universities

By CL -
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Admissions to Central Universities for graduation programs is set to undergo a massive change. Class XII scores will no longer be considered for admissions to undergraduate courses at Central Universities including Delhi University, BHU, JMI, JNU etc. Close to 1.8 lac seats are available for admissions in 42 Central Universities and their affiliated colleges and set to be part of Common University Entrance Test (CUET). CUET is the new avatar of CUCET which has been the talk of the town for some time now. 

As per the latest updates, CUET is likely to be conducted in the first week of July over a period of days. The exam will be a computer-based test and will be conducted in two slots. The test will be conducted by the National Testing Agency (NTA) in 13 different languages.

Exam Syllabus:

CUET will have three sections: Section 1 comprising of Language, Section 2 comprising subjects one has studied in class XII and Section 3 which will test one’s aptitude and an optional language section in case one is looking forward to study language at the undergraduate level including some foreign languages.

Section A:

Section A will test one’s understanding of language. A student may select any of the listed languages for this part of the test. The section will have comprehension, grammar, and vocabulary-based questions from the selected language. IT includes English, Hindi, Gujarati, Bengali, Assamese, Kannada, Tamil, Telugu, Malayalam, Marathi, Odia and Urdu.

Section B:

Section B will test one’s understanding of the subjects studied in class XII and will be based on level of NCERT prescribed syllabus and difficulty for the subject. There are a total of 27 subjects from which a student can chose a maximum of six subjects. The list of subjects is comprehensive and includes:

Physics, Chemistry, Mathematics, Biology, Accountancy, Business Studies, Economics, Computer Sciences/Informatics Practices, History, Geography, Sociology, Political Science, Psychology, Geography, Home Science, Entrepreneurship, Anthropology, Engineering Graphics, Agriculture, Physical Education, Mass Media/Mass Communication, Legal Studies, Commercial Arts, Teaching Aptitude, Fine Arts/Visual Arts-Sculpture/Painting, Performing Arts-(a)Dance (Kathak/Bharatnatyam/Kathakali/Oddisi) (b) Drama/Theatre (c) Music (Hindustani/Carnatic/Rabindra Sangeet/Percussion/Non-Percussion) and Sanskrit

Section C:

Section C will comprise of a General Ability/Aptitude Test and an optional language test where another 19 languages in addition to the one’s in Section A will be available. The languages include Chinese, German, French, Arabic, Italian, Japanese, Nepali, Russian, Spanish, Tibetan, Dogri, Bodo, Kashmiri, Konkani, Maithili, Manipuri, Santhali and Sindhi.

Exam Pattern:

CUET will be conducted in two slots. In slot 1, a candidate will be tested on one language from Section A, two subjects from Section B and General Ability Test from Section C. Students can select another 4 subjects in slot 2.

As multiple universities will accept CUET Scores with no common eligibility criteria, a candidate may be required to write papers in both the slots in case of specific program eligibility by a university. However, all the subjects chosen must be from the list of subjects one has appeared for in the Class XII board exams.

Counselling Process:

Once the result is declared, the Central Universities participating in CUET will conduct their own counselling process. Unlike the JEE or NEET, there will be no common counselling system. Central Universities will draw the merit list based on applications received from the candidates and their CUET scores.

A new era of admissions begins in July 2022 and students will no longer be under pressure to secure 99% marks in class XII which has been the cut-off for some most sought-after programs in top colleges, over the last few years. 

All you need to know about BA. (Hons) in Legal Studies

By CL -
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What is B.A (Hons) in Legal Studies?

The three-year B.A. (Hons.) Legal Studies program aims to nurture legal imagination among young students and build a strong foundation to study law and social sciences in the future or be absorbed into legal and allied fields.

B.A. (Hons.) Legal Studies program by JGLS is the first ever multi-disciplinary undergraduate degree in legal studies of the country which was launched in 2020-21 academic year.

It allows a high school student to gain knowledge of the law in a three-year program and yet retain the option to migrate towards several post-graduate programs.

The Jindal Global Law School of O.P Jindal Global University has been the torch bearer of innovation in legal education in India.

It has come up with world-class five-year law programs that have gained massive popularity in the last decade. This was achieved through a series of actions targeted to bring excellence in academia and allied activities for the law school.

World class faculty, Global Infrastructure, Diverse environment, and a dedication towards public service has enabled the Jindal Global Law School to be a part of the top Universities of the world in a short duration of time.

Continuing the journey of innovation and excellence, Jindal Global Law School in 2020 launched the B.A (Hons) in Legal Studies program.

The aim of this 3-year course is to bring a change in the way aspirants think about the study of law. This course has gained massive popularity in the United States and the United Kingdom, therefore JGU decided to bring this curriculum to our country so that our children also have an option to expose themselves to the study of law without committing 5 years to it.

What are the advantages of pursuing B.A(Hons) Legal Studies?

The Legal Studies program offers a variety of subjects spread through six semesters including law, politics, economics, etc. The curriculum finds relations between several verticals to the area of law.

Listed below are the advantages of pursuing this course.

  1. 3-year course: Until the introduction of this course, when a student wanted to study law after their 12th std examination, they had to commit to a 5-year course. A five-year commitment for a student who is not sure whether she/he wants to pursue law as a career is not ideal and hence, they can benefit from this course.
  2. This course offers an extensive and detailed study of the law and other disciplines while allowing the student to retain the option of pursuing a three-year LLB program if their career aspirations are aligned with the pursuit of law as a career.
  3. This program also gives them the freedom to switch to any other discipline of their choice in their post-graduate program and land up in a different profession.
  4. Study of law at an undergraduate level allows you to understand the larger context of law, the uses of law as a social engineering tool, protecting the rule of law, promoting access to justice, and introducing the legal architecture to promote business, trade, investment.
  5. Studying a program of law at an undergraduate level helps the student to develop an analytical mind that can help in the formation of a lawyer’s arsenal.

Who is this course for?

This course is designed to suit the needs of a wide range of candidates. With subjects ranging from law, economics, political science, history etc, this bachelor’s in arts course equips the candidate with the knowledge and opportunity to either continue their pursuit of law or change avenues towards other career goals.

  1. High Schoolers unsure of pursuing a career in law

It is tough to make life altering decisions, especially when you’re not even 18. The idea of following a profession without even knowing about the intricacies of practice is scary to many high schoolers.

Sadly, this is the situation for many courses. To pursue a technical degree in Engineering, a 12th std student must invest four years before he can get the real taste of the industry. It is not until after graduation that compatibility with the job is tested and if it does not fare well on the litmus test, working in that stream becomes tougher every day.

Similarly, if a student decides to pursue law as a career right after school, they put 5 years on the line. Most of the time, they get accustomed to the life of a law student and later that of a lawyer but there are times when it gets tough to continue in the field.

They may not be aware of the day-to-day life of a lawyer and how challenging or rewarding it can be for them.

This course gives that freedom to the student; they can choose this three-year undergraduate course and get a deep knowledge and understanding of law and the legal system of our country. They get to learn about trade laws of the world, the history of Justice Delivery mechanisms in the world. This is complimented by practical learning through internships wherein they get to learn about the realities of the profession.

At the end of the course, they are given a choice, whether to continue the path of law as a career or bid adieu to it and move on to another career.

2. Students whose career goals align with law but are not aiming to become a lawyer

Generally, there are 2 types of students, those who are interested in studying law/becoming a lawyer and those who do not want to study law/not interested in law.

There is a third type, the student who is interested in the study of law but not in becoming a lawyer. Their goals can be vibrant as there are quite a lot of opportunities apart from becoming a lawyer which involves the study of law.

A popular example is that of competitive examinations like the UPSC. This examination involves a dedicated preparation of a plethora of subjects. Various topics from law form a vital portion of the syllabus viz. Constitutional Law, provisions of penal code as well as criminal procedure.

They ask questions related to political science, history, economics etc, all of which are a part of this B.A (Hons) in Legal Studies program.

3. Students aiming to start their own venture

The new age of business in India is here and it is here to stay.

Our youth has moved beyond the usual 9-5 jobs and family businesses, they are now a part of a global revolution that is creating world-class entrepreneurs.

One of the most recent examples is the show Shark Tank that has arrived in India after being a huge success in almost 40 countries. Most contestants are youngsters and even the Govt of India is betting on their youth with schemes like Mudra Loans or Startup India.

The knowledge of law, especially corporate laws and trade law, comes in handy while starting your own venture. There is the traditional method where you pay someone to take care of all the compliance where the cost to work ratio might not be suitable for your bootstrapped venture or you can oversee every element of compliance and lead the way wherever there is a legal hiccup or challenge in the way of your venture.

This course gives exposure to several corporate laws like Contract Law, Company Law, International Trade Law etc. A very handy graduation if you are planning to assume the position of a leader in a business.

4. Any other student who finds their calling in law

While the most popular way to pursue law these days in India is the five-year course, the 3+3 gateway remains to be a strong option.

In simple numbers, let us look at three scenarios

Scenario 1: You pursue any graduation like BBA or BCom then pursue LLB, you are exposed to law for 3 years at law school.

Scenario 2: You pursue the five-year course; the total exposure is almost 5 years to law but there are additional subjects like accounts or management or literature that are not going to help you in your legal profession.

Scenario 3: You pursue the 3-year B.A (Hons) in Legal Studies program and then go for the 3-year LLB. The total exposure to law here is 6 years, the maximum in all three scenarios.
Even the subjects that you study other than law in the 3-year graduation are structured in a way that complements your legal study.

Do you fall in any of these categories?

Want to know more about Legal Studies and Jindal Global Law School?

 Listen to Prof. (Dr) C. Rajkumar, Vice-Chancellor of JGU, talk about B.A(Hons) in Legal Studies here

Click here to download the brochure for B.A (Hons) Legal Studies.

Admission to the B.A (Hons) in Legal Studies program at Jindal Global Law School, O.P Jindal Global University can be secured through LSAT-India, JSAT-Law, CLAT UG.

Click here to apply for this program.

Future-Proofing Business Minds With Unmatched Teaching Standards

By CL -
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A well-rounded management programme with a new-age curriculum in alignment with the industry trends is what the young professionals need in the ever-transforming business world. MBA is not a degree but a tool that equips the upcoming leaders with future-proof skills to shape their careers.  

Faculty of Management Studies (FMS) at Manav Rachna International Institute of Research and Studies (MRIIRS) offers a versatile industry-led curriculum that has bolstered the professional growth of its alumni, showcasing their talents in varied leadership roles across distinct industry verticals around the globe. 

Backed by the finest knowledge partners in the industry, FMS offers AICTE approved Master of Business Administration (MBA) Dual Specialization in 13 key areas: Marketing, Finance, International Business, Events and Media, Business Analytics, Human Resource Management and Organizational Behavior, Aviation Management, Operations Management, Management Information Systems, Healthcare Management, Entrepreneurship and Small Business Management, Banking & Insurance and Waste Management. 

With a curriculum that is built on creative pedagogy, thought leadership, industry exposure and capstone projects, the MBA programme at FMS nurtures the business leaders of tomorrow by giving them the opportunity to gain domain knowledge in two core subjects. No wonder, FMS has been ranked 1st amongst the prominent B-Schools of India by the Competition Success Review 2021. It is among the Top 5 Private B-Schools of India, Top 7 among the B-Schools in North India, and Top 16 among the Top 150 B-Schools of India as per the Times B-School Survey 2022. 

With a stellar infrastructure, fully-equipped libraries and a well-seasoned team of professionals & academicians, FMS focuses on the holistic development of students by facilitating case studies, experiential learning and interaction with industry stalwarts along with a strong alumni network. 

To acknowledge the strong foundation and focus on research and development, the UGC has granted the 12 B status to MRIIRS, which is a true testimony to the value it adds in the lives of the management graduates. IIRF 2022 Best Business Schools Ranking has also placed FMS at No. 11 in National Capital Region, 13 in North India, and 40 among the Top 100 Private B-Schools of India.

Striving For Academic Excellence 

In alignment with NEP 2020, MRIIRS aims to build a transformational education system with a curriculum that encourages innovation and experiential learning to help students become competent professionals ready to ace the consistently progressive business landscape. 

The MBA programme at Manav Rachna is packed with academic excellence combined with a pedagogy that incorporates personality development sessions, international student exchange programs and wide-ranging life skills to shape the future of the upcoming generation of industry leaders. 

The course of study is designed to engineer a strong foundation with industry collaborations, global immersions, skill development, and real-time projects to help the young professionals in improving their credibility in different market sectors. 

Shaping The Future 

A well devised placement and training cell at the University offers placement support through well-structured pre-placement sessions, soft skills and employability training. The cutting edge Manav Rachna Business Incubator further encourages and strengthens the entrepreneurial ideas through seed funding, business planning support, corporate mentorship and even on-campus office spaces.  

MBA graduates from Manav Rachna have carved out their career roadmap in Start-ups, MNC’s, service industry, FMCG, Financial Institutions, Consumer Durables and some of them are successful Entrepreneurs. Owing to the standards of academic excellence and industry exposure provided to the management students here, the talented professionals are acquired by the top recruiters from around the country like American Express, Ernst & Young, Reliance Jio, ICICI Bank, Jaro Education, Ericsson, J. Walter Thompson(JWT), BYJU’S, Wacom India, Infoedge Ltd, Zomato, HT Media, Times, KPMG, Fortis, India Bulls, Grofers, Axis Bank, Paytm, Oyo Rooms, RBS, Lenskart and several other industry leaders.

Manav Rachna has recorded the highest placement percentages even during the times when placements at Colleges and Universities were suffering the direct impact of Covid on the global hiring scenario. 

Feeding the Entrepreneurial Minds 

Manav Rachna has set up the New Generation Innovation and Entrepreneurship Development Centre, New Gen IEDC to support the national initiative for developing and channeling innovation. This initiative is funded by the Department of Science & Technology, GoI with a support grant of Rs 2.87 Crore. 

The 4-Tier mentorship programme (Peer/Industry/Faculty/Alumni) offered at FMS works on accelerating the industry interaction with 120+ real life case studies to develop a strong understanding of the industry dynamics. A special program called the ‘CEO TALK’ offers consistent interaction between students and industry leaders to help them learn how to achieve success as business leaders. 

The MBA programme at Manav Rachna is associated with recognized industry standards like  NHRDN, FICCI, AIMA, ASSOCHAM, FSIA and MSME. A well-rounded mentoring board at FMS comprises visionary academicians, well-known industry experts and leaders that play a crucial role in the success of their management programmes by strategically designing curriculum development, partnerships, quality assurance and strength building processes. 

Inclusive Education

Students can enroll for the MBA programmes at Manav Rachna on the basis of their score in MBA MRNAT or through CAT/MAT/XAT/GMAT/ATMA/CMAT scores, and avail upo 100% Scholarship.

To ensure that students from all backgrounds find their ways to succeed in their careers through professional degrees, Manav Rachna offers merit-based and special category scholarships. 

The QS 5-star rating for Teaching, Employability, Academic Development, Facilities, Social Responsibility and Inclusiveness is a strong evidence of the efforts and intentions of the leaders at Manav Rachna for building a holistic framework for education. 

The Management programme at Manav Rachna imparts industry-oriented ‘Experiential Learning Based Curriculum’ to inculcate decision making and problem solving skills, domain knowledge, global perspective, leadership mindset, entrepreneurial and  communication skills along with implementation of ICT to leverage technology for effective and efficient functioning through collaboration and information sharing.

ASCI to develop skills and attitude for the students to face the VUCA World: Creates the future leaders in the field of Management

By CL -
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The Administrative staff college of India (ASCI), established in 1956 at the initiative of the government and the corporate sector, the Administrative Staff College of India (ASCI), Hyderabad, located in the heart of city Banjara Hills has pioneered post-experience management education in India. ASCI equip corporate managers, administrators, entrepreneurs and academicians with the skills to synthesize managerial theory and practice; and respond to the ever-increasing complexity of managerial issues confronting the government, industrial enterprises and non-government organizations like education, administration, management and governance spanning a wide variety of sectors like agriculture, banking, engineering, economics, judiciary, law, manufacturing, science and technology and public administration. It is an institution of excellence and national importance. 

ASCI is allocated as a subject to the Department of Higher education, as per Second Schedule to the Government of India (Allocation of Business) Rules, 1961 and Research and Consultancy in ASCI were established in 1973 with a grant from Ford Foundation. Many ASCI reports have resulted in the development of policies of the Government of India and regular assignments from Industry, UN Organizations and Multilateral organizations, which is a testament to ASCI’s good quality of work. ASCI is the trusted partner of many reputed international organizations like ADB, World Bank, Bill & Melinda Gates Foundation, UCLA extension. In the last 65 years of our existence, we have made a mark in training civil servants and executives in the industry through 200 management development programmes every year with 1,50,000 alumni in industry and in services many of whom are now CEOs and CMDs in large industry/ corporate bodies. 

ASCI has launched the two-year full-time Post Graduate Diploma in Management (PGDM) programme, approved by AICTE in 2019. The unique feature of this programme is that it allows dual specialization in functional areas of management like Marketing, Human Resources Management, Business Analytics & Artificial intelligence. The programme is designed and delivered by the best teachers and trainers of ASCI who have shaped top executives in many corporations and also for preparing managers for high growth sectors of the economy. ‘Industry Connect’ programme initiated by ASCI – PGDM helps the students to interact with industry leaders frequently. The college has rich domain expertise and a wealth of proven experience in capacity building and research & consultancy services. The Clubs like Start-up Hyderabad has an ecosystem by collaborating with organisations such as T-Hub, CCMB-AIC, TSIIC along with Digital India Club, Make in Hyderabad Club and Corporate social responsibility clubs.  The first-ever batch in August 2021, with the students, had the highest salary being Rupees 11.0 Lakhs Per Annum. The College had a 100% successful placement record, with its students obtaining positions at over 18 companies, including flagship companies such as AIRTEL, Amazon, Byju’s, Capgemini, HDFC Bank, ICICI Bank, GAP, Swiggy, etc. In addition, ASCI reported a successful culmination of the Summer Internship Programme, with a 100% internship placement. The highest stipend for the summer interns was Rupees 60,000, and an average stipend of Rs. 14,500. Over 30 companies participated in the Internship Programme, representing a mixture of top-line public and private sector companies.

Located in the heart of the city, this green campus has full-fledged, air-conditioned conference/lecture rooms with well equipped 30 high-end terminals for conducting business simulation and analytics lab using the latest software tools and high-speed Wi-Fi enabled campus. ASCI have the finest library with a rich Audio-Visual resource on various aspects of functional, sectoral and general management. It is a hybrid library with over 80,000 books, journals and databases which offers services such as reference services, research support, circulation, document delivery, databases training support, online catalogue, selective dissemination of information, current awareness services by providing new arrivals of books.

Testimonial by First Prime Minister of India Pandit Jawaharlal Nehru, during his visit to the college on 23rd Oct, 1958.

‘I have been hearing about this Administrative staff college for some time – in fact, since before it started… I need not tell you how important I feel this institution is, not because it is the first in Asia or third in the world, but because obviously, it performs a task which is of high importance in the present stage of our country – perhaps other countries too.’

For Website: https://asci.org.in/ or https://ascipgdm.in/

For more details visit: https://pages.razorpay.com/asci-application-fee

Celebrating 25 years of Alliance Education

By CL -
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As Alliance embarks on its journey of 25 years of excellence in education by celebrating the silver jubilee in 2022, Alliance Education continues to be a beacon of quality and transformation. Honourable Minister for Higher Education, State of Karnataka, Dr. C.N. Ashwathnarayan unveiled the logo of 25 years of Alliance Education symbolizing literacy, critical thinking, humanistic and scientific inquiry, leadership and philanthropy, and the continuous cycle of learning.

The Honourable Minister congratulated Alliance for completing 25 years of existence and took note of the fact that the University continues to provide quality education, which is the true hallmark for transformation, and has reached out to all sections of the society, while overcoming certain challenges in the process. Dr. C.N. Ashwathnarayan expressed his appreciation upon learning that the University has been taking steps in the right direction towards fostering holistic education and reassured that the State Government will continue to support private universities in enhancing student diversity and improving overall quality of education. The honourable minister encouraged Alliance University to contribute further to the society at large owing to its potential to achieve greater milestones with focus on continuous improvement, both within the state and the country.

Alliance University is Karnataka’s First Private University established in the Year 2010 by Act No. 34 and is recognized by the University Grants Commission, New Delhi. While the University has left an indelible mark in the higher education space through its offerings in fields of management, engineering, and law, as part of its growth trajectory, the University will steer into the fields of liberal education, digital technology, and applied mathematics as part of its plan for the year 2022 and beyond.

The University through its strong governance and able leadership; with best-in-class faculty from across the globe; and world-class infrastructure, will welcome into its fold students from diverse backgrounds and focus on increasing the gross enrolment ratio while offering meritorious scholarships to the deserving. Through its cutting-edge research collaborations with leading organizations; partnerships with renowned international universities; robust industry-academia linkages; and a clear vision to contribute to social outreach, the University aspires to improve continuously and create new benchmarks in the higher education landscape in the country.

Alliance University extends warm gratitude to the Higher Education Minister of Karnataka State, Dr. C.N. Ashwathnarayan for unveiling the logo marking the Silver Jubilee Celebrations and will continue to support the government in fulfilling its vision of a state with enhanced access to higher education based on the principles of equality, diversity, and growth.

Former Dean of IFMR Graduate School of Business and Distinguished Visiting Professor of Economics at Krea University, Dr V ANANTHA NAGESWARAN APPOINTED AS THE NEW CHIEF ECONOMIC ADVISOR

By CL -
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Sri City, January 28, 2022: The Government of India today appointed Dr. V. Anantha Nageswaran, Former Dean, IFMR GSB and Distinguished Visiting Professor of Economics at Krea University as the new Chief Economic Advisor, Ministry of Finance, Government of India. 

Dr. Anantha Nageswaran is a consultant, teacher and writer, and holds a Post Graduate Diploma in Management (MBA) from the Indian Institute of Management, Ahmedabad (1985) and a doctoral degree in Finance from the University of Massachusetts in 1994 for his work on the empirical behaviour of exchange rates. Dr V Anantha Nageswaran is amongst the three Chief Economic Advisors who have had a strong association with IFMR and Krea University.  Dr R M Honavar, the second Director of IFMR and Dr Raghuram Rajan, a member of the Governing Council of Krea University being the two others with a strong association with IFMR and Krea University.

Responding to Dr Anantha Nageswaran’s appointment, Vice-Chancellor of Krea University, Dr. Mahesh Rangarajan said: “It is a matter of pride for all in Krea University to learn of Dr Anantha Nageswaran’s appointment as the Chief Economic Advisor. Prof Nageswaran is distinguished as much for his scholarship as his qualities as a teacher and mentor. We wish him the very best.”

Commenting on the appointment, Pro Vice-Chancellor for Professional Learning at Krea University, Mr Ramkumar Ramamoorthy said, “This is a proud moment for all of us at Krea University. We profusely thank him for his invaluable contributions to IFMR Graduate School of Business as its former Dean and to Krea University as its Distinguished Visiting Professor of Economics. We wish him all the very best as he takes on the new role.”

Between 1994 and 2004, Dr Nageswaran worked for the Union Bank of Switzerland (now UBS) and for Credit Suisse in Switzerland and in Singapore. In July 2006, he joined Bank Julius Baer & Co. Ltd. in Singapore as the Head of Research for Asia. In March 2009, he was appointed as the Chief Investment Officer for the bank, and has been consulting, writing and teaching since July 2011.

Dr Nageswaran helped co-found Aavishkaar Venture Capital (Venture Capital Investor in Social Enterprises) and the Takshashila Institution (a public policy think-tank cum teaching institute). His co-authored books, ‘Economics of Derivatives’ and ‘Derivatives’ were published by the Cambridge University Press in March 2015 and October 2017 respectively. Another co-authored work, ‘Can India grow?’ has been published by Carnegie Endowment for International Peace in November 2016. His recent book, ‘The Rise of Finance: Causes, Consequences and Cures’ has been published in 2019 by Cambridge University Press.

About Krea University

Krea University, with a pioneering approach of Interwoven Learning, is located in Sri City, 55 kms. North of Chennai. Instituted by a team of global academicians, business leaders and scholars with a vision for the 21st Century and beyond, Krea is an effort to re-imagine the education system, aiming to enable students to become agile, ethical and purposeful leaders in this fast-changing world. Krea University currently houses two Schools and provides strategic oversight to globally acclaimed Research Centers. The IFMR Graduate School of Business offers PhD, MBA and customised Management Development Programmes. The School of Interwoven Arts and Sciences currently offers 3-year BA (Honours) & B.Sc. (Honours) degrees, with an option to do an additional year i.e. fourth year of Advanced Studies.

Apply Now @ https://bit.ly/3rXwH4k

The IFMR GSB Advantage: Message from an IFMR GSB scholarship recipient

By CL -
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“Starting from the initial stages of the selection procedure, it was clear that IFMR GSB assesses the candidacy of a potential student from the perspective of their persona and their achievements. While this appears veiled at the application stage, it becomes evident as the process moves ahead.

WAT and PI rounds test and assess unique skill sets. While WAT focuses on assessing ideology and social compatibility apart from linguistic capability, it is the PI or Personal Interview round that turns the tides. PI questions focus more on work induced (or academia infused) domains of expertise and fields of interests but are meant to analyse the candidate’s intellectual capabilities and strategic outlook.       

Merit Scholarship was awarded to candidates based on a comprehensive and continuous assessment. Since there is no single cut-off criteria, all applicants are considered to be in play for the initial merit scholarship which is decided by the B-School.

Merit Scholarship is perfectly described as an ‘icing’ on the cake, but not the cake. That way, IFMR GSB has quite the offering. Professors with varied domains of expertise and an extensive knowledge depth, Contemporary courses that focus more on what the current industry demands rather than what the regular academia would prefer us to know as the foundation, business simulations and case-based study approaches, with options to tailor course pathway based on our requirements.

Moving aside from academics; sports, debates, music, dance, dramatics and other clubs and committee options to conduct events, commitment to mental well-being, socialising opportunities, fun events and many more activities are provided to us. 

Scholarship was but a final stage decision sweetener. The pros of choosing the institute matches most requirements of the students down to the letter. The institute, which focuses on providing wholesome knowledge to its students, also offers numerous opportunities. Thus, the onus is on us, as students, to tap into the options we require and upscale ourselves.”

– Parasaran Sarangan

MBA Batch of 2023, IFMR GSB at Krea University 

Aspiring to be a part of a diverse, inclusive community where knowledge, fun and learning go hand in hand? Then IFMR GSB is the place for you!

To start applying,

click here:  https://bit.ly/32e5lOi

Grooming Business Leaders for the Future Industry

By CL -
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A versatile programme designed to meet the industry requirements and is highly flexible due to its industry-led and new-age curriculum, MBA contributes a lot to build the leaders of tomorrow. NEP 2020 aims at building a transformational educational system having curriculum that is highly experiential and nurtures the young minds. 

Faculty of Management Studies (FMS) at Manav Rachna International Institute of Research and Studies (MRIIRS) has demonstrated the success of its future-proof curriculum through many of its alumni who are placed at leadership positions across top corporate houses of the country and abroad. 

The Faculty of Management Studies offers AICTE approved Master of Business Administration (MBA) Dual Specialization in 13 specializations: Finance, Events and Media, Marketing, Human Resource Management and Organizational Behavior, International Business, Aviation Management, Management Information Systems, Business Analytics, Entrepreneurship and Small Business Management, Operations Management, Waste Management, Banking & Insurance, and Healthcare Management. FMS has aligned its curriculum as per the industry requirements to allow students to choose the preferred specialization and gain domain knowledge of two subjects which provides them an edge over others. 

This is strengthened by a dedicated Placement and Training Cell wherein students are prepared to lead job interviews through structured pre-placement talks, soft skills and employability training.

The Management program at Manav Rachna integrates the right proportion of industry-academia collaboration, global immersions, capstone projects, industry-led curriculum and skill development to hone cutting-edge management capabilities among the students. FMS comprises distinguished faculty members with rich corporate and academic experience. Pedagogy includes international student exchange programs, extensive life skills and personality development sessions. Along with this, MBA Alumni are very closely involved in training and empowering students to prepare for a successful career in the corporate world. 

Since its inception, Manav Rachna has been ensuring academic excellence coupled with the best in-class infrastructure for students. MBA students at the University are given access to the state-of-the-art Manav Rachna Business Incubator. Accelerating entrepreneurship development at the University; students with entrepreneurial ideas are provided with seed funding, office space at the campus, business planning support and mentorship by corporate leaders. 

The MBA programme of Manav Rachna owes its global touch to the regular interaction of international experts with students and faculty members. The same has been recognized as MRIIRS is rated QS 5-Star for Teaching, Employability, Academic Development, Facilities, Social Responsibility and Inclusiveness. MRIIRS is also the Founder member of the prestigious “College Board’s Indian Global Higher Education Alliance”. 

FMS comprises distinguished faculty members with rich corporate and academic experience. Pedagogy includes international student exchange programs, extensive life skills and personality development sessions. FMS has a large pool of highly competent faculty members who hold years of experience in the industry as well as education sector. 

The institution offers ample opportunities to a student to take on management opportunities to enhance the aspect of ‘learning by doing’. It ensures the development of strategic decision-making skills that benefits a student in the professional career. It also runs an entrepreneurship cell – UDYAM (E- Cell) to encourage students to pursue the rewarding path of entrepreneurship and follow their dreams. Such culture at Manav Rachna helps students to grow with competency, skills and responsibility that will transform them into complete professionals. 

FMS offers a 4-tier mentoring program (peer/ industry/ faculty/ alumni) to prepare the students to be both ‘mentees’ and ‘mentors’. To accelerate industry interaction and understanding of the industry dynamics among the students, students are given an opportunity to work on more than 120+ case studies. Industry veterans also interact with the students of Manav Rachna under the ‘CEO Talk’ series. The programme is based on the in-demand skill set required by the industry and focuses on inculcating application skills among the students.  

A Strategic Mentoring Board comprising visionary academicians and some of the most well-known industry leaders give an overall direction in curriculum development, capacity building, partnerships, and quality assurance. At Manav Rachna, management education is customized to develop globally competitive professional managers who could contribute to building up strong global industrial and business portfolios.

Holistic student development is of paramount importance for which Manav Rachna Corporate Relations and Career Management Centre offers unique programs including Persona Workshop, Personality Development and others. Manav Rachna focuses on building eight leadership skills among students which include business savvy, driving execution, financial acumen, compelling communications, driving for results, entrepreneurship, influence and inspiring excellence.

Ranked among the Top 7 B-Schools in North India as per the Times B-School Survey 2021, Manav Rachna has carved a niche for itself in the corporate and academic circles by offering an industry-aligned curriculum and producing industry-ready professionals. Associations with industry bodies like ASSOCHAM, FICCI, AIMA, NIESBUD, NSDC, NHRDN give the Faculty of Management Studies an added edge. NIRF India Rankings 2021 by MHRD, Government of India has also rated Manav Rachna International Institute of Research and Studies (MRIIRS) in the ‘University’ Category (Rank Band- 101 to 150). These recognitions and awards strengthen the belief in the quality of management education and the overall development of the students. 

Keeping the glorious legacy of academic excellence alive, the MBA programme at Manav Rachna has been consistently bestowed with top accreditations, awards, ratings and ranking by apex bodies including NHRDN, Times of India, Business World, Business India, Careers360, India Today, Outlook, The Week and others. These recognitions are a testimony to the world-class and advanced management education being offered to students in a conducive environment.

MBA students of Manav Rachna have been placed with the giant industry leaders at a package as high as 15 Lakhs per annum. The illustrious alumni of FMS, Manav Rachna have been placed with Amazon, IBM, EY, ICICI Bank, Airtel, Indiabulls, American Express, HT Media, KPMG, Fortis, Copal Partners, Bank of America, BYJU’s, Zomato, Business World, and Ericsson. 

Manav Rachna offers up to 100% scholarships to merit holders on the basis of score in CAT/MAT/ATMA/CMAT and other equivalent exams. 

For more details about the B-School, visit www.manavrachna.edu.in

ISBR achieves 96% Placements, for its PGDM class of 2020-2022

By CL -
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 It is with great pride that ISBR Business School announces the successful completion of Cohort -1 of  the Placement process for the class  2020-22 of PGDM. This places ISBR amongst the very few B-schools in the country to achieve wonderful placements. ISBR Business school is Bangalore Based Business School, rated as a platinum category school for 5 years consecutively, by the people who matters. i.e., AICTE and CII.   Since its inception, ISBR has become a preferred destination for recruiters across industries owing to its diverse quality of students with excellent educational and work experience background & locational advantage. 

Placement Head – Ms Ameena Sattar said current year recruiters were Hexaware, PwC, Dell, Grant Thortan, L’Oreal, Berger Paints, KPMG, Toyota, Forrester, DHL, Flipkart, Tredence Analytics, Dun & Bradstreet, SmartStream, Trinamix, Optimal Strategix Group, Envision, Randstad, Adecco, FedEx, NinjaKart, Rakuten, Cinepolis, Evosys, Markets&Markets, ANZ, ICICI Lombard, Zycus, DCB Bank and EXL. 

Placement Chair – Prof Amit Kanchanbaras informed a total of 91 companies participated in the placement process and 175 offers were bagged by the batch across various domains. 

Director – Dr Y L K ( Y Lakshman Kumar) added that the median salary was recorded at 7.2 LPA  – CTC and the average salary was recorded @ 7.5 LPA. The highest package of 11 LPA was bagged by 3 students. The B-School has witnessed a growth of the quality and quantity of companies who visited campus this year. 

Dr Manish Kothari, MD, ISBR Group of Institutions informed that this year entire placements process was driven by the student body. “PlaceCom StratX”, which managed the end-to-end process of placements. He also added that “Business Schools like ISBR and the like have been able to complete its placement season, 6 months earlier to the students completing their program”

It was very interesting to see almost all the students bagging more than 1 or 2 offers from companies.  This is a great sign for the economy in the right direction.  It showcases that, Indian students from Institutions like ISBR are getting preferred choice for bigger and better roles.

Companies which have recruited the students were pleased with the quality of students and said that the students have focused on skill-based learning and value-based learning.  This has been the key differentiator.   Moving forward, the director informed that, “ISBR has made skills and value-based learning a key focus of the institution.

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