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Add GMAT to Your MBA Aspiration

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In a world where we walk to the beat of the “Business” drum, MBA (Master in Business Administration) is no longer the only golden ladder to professional success. Given, an MBA degree itself is a glorified achievement. However, add some other “win” like GMAT to it and the result is all sorts of blessing.

The upside of having additional academic credential to your already existing trophy is the drastic elevation of opportunities in terms of jobs and salary. The Stanford University’s 2017 Employment Report displays a strong and vibrant market for their MBA graduates. With median and average annual base compensation of $140,000 and $144,455, it makes perfect sense to pursue the extra academic step for both career and finance benefits.

Also, were you aware of the fact that GMAT performance is a reliable indicator of how successful one can be in B-School programs? Well, it is.

Add more value to your MBA achievement; opt for GMAT with Career Launcher’s MBA Plus program. We are ready to be your wings, are you ready to fly?

Bonomi Murumi
Executive Marketing, Career Launcher

Can an MBA Degree/Diploma Alone be Enough?

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There is no end to the amount of hopes and dreams a human soul can contain. And sometimes, we are willing to cross oceans to have it fulfilled even if it means fighting every odd that comes our way.

While aspirations have no limitations, the competitive job market definitely is. Wherever there’s a market, there will be buyers. And, in order to be a top buyer, you have to move fast. This concept perfectly mirrors the IIMs and the many brilliant graduates they produce.

It’s all about the game of numbers, and the number of graduates at IIM is increasing. It has risen from around 1,200 in 2000 to 9,500 in 2017*. Likewise, the number of IIM institutes has also increased by 233% over the last ten years.

With the scenery of thousands of MBA graduates from brilliant business institutes securing top jobs, the need to stand out is now more critical than ever. In a highly infused technology era, the expectations and demands of the corporate world are only getting higher. And, this is why one should start wondering if an MBA qualification alone is enough to guarantee a successful and fulfilling career.

Machine Learning, for instance, is fast becoming a much sought-after skill among business leaders. However, the easy availability of such professionals is sadly, rare. Taking this into consideration, picture a business graduate adding Machine Learning to their MBA qualifications. A certification in Machine Learning is a sure shot fulfillment to the infamous modern niche demand. And the grandest of all is that individuals with such added skills are rewarded with handsome compensation.

So, are you one of those few who are willing to take the extra step to make it the top? If you are, enroll yourself in a program like Career Launcher’s MBA Plus today.

Pick up a skill. Give your qualifications the extra shine it deserves!

Bonomi Murumi
Executive Marketing, Career Launcher

The Importance of a Good GMAT Score in Getting into Top B-schools Abroad

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A good score. Essays. Applications.

As a GMAT aspirant, these words must be buzzing in your mind most of the time. And, if it is your dream to get into one of the top B-schools abroad; and, subsequently, make it big in the corporate world, a good score in GMAT should be your first step.

So, the pertinent question is: “In GMAT, how much ‘good’ is good enough to assure me a chance of admission into a top B-school abroad?”

Before answering, let’s begin with the relevance of GMAT.

Business management aspirants often get confused with the flurry of management admission tests being conducted by different academic bodies worldwide. Which one should you attempt? In a nutshell, CAT and MAT are conducted by—and for— management institutes in India only. Whereas, GRE is popular for getting admission opportunities and career facilities abroad. However, of late, few Indian universities have started to accept GRE scores for admissions.

Among all these competitive exams, GMAT is one of the most widely used for graduate business school admissions, both in India and abroad. As per GMAC, the conducting authorities of GMAT, ‘…it is relied on by more than 7,000 graduate programs worldwide, and 9 out of 10 new MBA enrollments globally are made using a GMAT score.’

So, GMAT offers you, perhaps, the biggest selection pool and widest range to choose from the top-ranking business school/universities abroad.

Now, let’s clear this ambiguity around a ‘good GMAT’ score. The trend shows that a mean GMAT score of 556.04 gives you a ticket to apply to the well-respected B-schools. This means, anything above (or around) 560 is just a fair chance to get an entry pass to the auditorium only. But, to get the seat with the best view, you have to reach closer to the perfect score of 800.

As an Indian GMAT applicant with a score of above 600 (or under 700), you stand in good stead for Indian B-schools like ISB, IIMs, and others. In case of top B-schools abroad, including the likes of Stanford, Wharton, Harvard in the USA, or INSEAD and IE in Europe, the average GMAT score ranges from 650–730.

The Higher the Better

The more the merrier – this idiom does not always hold true for exams; as, in reality, human intelligence and competency cannot be assessed based only on the numerical values of a scorecard. However, a GMAT score of 650 (or 75 percentile) or more certainly correlates to your zeal and diligence to get admitted in a reputed MBA program.

There is a practical reason for this. The admission officers at the university desks receive thousands of applications. They have to scout around for the eligible candidates from that heap, without any opportunity to know—or meet—them personally. So, a GMAT scorecard with a higher percentile is an easy, and logical, filtering process to list the prospective ones.

Furthermore, B-schools are constantly vying for higher rankings to get attention of the top industry recruiters and placement agencies. And, students with good GMAT scores set the benchmark for top-ranking schools.

Better Future

If the university admission desks are the entry-level judges, then there is another set that keeps an eye on your GMAT scores in the long run, namely, the recruiters. Many top business houses and organizations with an agenda to recruit the best (and diverse) talent pool prefer B-schools that use GMAT score. And, more often than not, students with competitive GMAT scores often tilt the placement decisions in their favor.

Advantage You

As GMAT is an exam ‘created by business schools for business schools’; interpretations of a ‘good’ score are manifold for the sought-after universities. First, it is believed that the GMAT questions are set based on the pattern and content of the curriculum of these universities. So, a good GMAT score means you are better prepared for the first year.

Another intangible aspect of achieving a high score in GMAT is that, if you can succeed under the pressure of the exam, you are better equipped to handle the pressure of the rigorous management programs of the elite universities/institutes.

Further, a high GMAT score helps strike a balance with the other criteria of admission to a B-school, like the GPA, essays, profile, experience, accomplishments, etc. For example, Harvard Business School takes great care in creating class profile that is diverse and creative. However, the average GMAT score for admission in HBS is around 737, which is highest amongst the universities using GMAT score. So, profiles are important, but a good GMAT score often eases the pressure of the painstaking effort to create a profile and perform extraordinarily in your GPAs.

More Power to You

Last, but not least, remember, it is all about you. If you are reading this blog post, then either you already have a plan, or you are in the middle of the process of cracking the Quant, Verbal, AWA, and IR questions in GMAT. So, if you are putting in the effort, then the power to make a choice should be yours too.

And, a good GMAT score yields that power for you.

To conclude, whether you are preparing for GMAT next month, or next year, here are some valuable tips to score above 700 in GMAT.

Shoma Banerjee
Guest Author

How Early Should You Start Preparing for GMAT?

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If you are planning—or have already decided—to take GMAT, your journey can be broadly divided into the following three stages:

Aspirant: The span of time when you are gathering information about your target B-schools, and training/preparing for GMAT.

Applicant: You have cleared GMAT with a satisfactory score; so, you are sending applications to different B-schools, and preparing the essays, profile, etc.

Candidate: You have been selected by one or more B-schools; and now, you are at the final decision-making stage, while processing the necessary documents for admissions/departure.

While discussing about preparing for GMAT, we will be primarily covering the stage of an ‘aspirant’; and eventually, how it will lead you to become a successful ‘applicant’ and ‘candidate’.

But before that, let’s take a brief overview of few time-based features of the exam.

First, you can sit for GMAT five times within a rolling 12-month period (i.e., within 365 days from your first attempt) with a gap of 16 days between successive attempts. You can make eight such attempts in total in your lifetime.

Second, your GMAT scores are valid for the next five years from the time of your attempt; and are available for reporting up to 10 years, after which they are no longer made available.

Third, except for the lower-age limit (at least 18 years), GMAT has no age bar for aspirants to appear for the test.

So, GMAT takers get enough flexibility to plan and decide on their attempts, and waive the pressure and anxiety of missing out if the score from the first attempt is not satisfactory. However, there is a pitfall. Often, this lack of strict schedules tends to bring in a sense of carelessness. You need to keep in mind that, although you do not have any time restriction on when to attempt GMAT, universities and B-schools (both in India and abroad) adhere to a strict timeline for admissions and new sessions.

Thus, it is crucial that you plan your exam schedule in tandem with the admission deadlines of the B-schools of your choice.

Now, taking into account that you are willing to take the GMAT and apply right away, we will address the question of ‘How early, and for how long, one should prepare for GMAT?’

It is understood that the preparation time for GMAT varies from one individual to another, based on his/her capacity to grasp new concepts, the level of confidence, circumstances (whether they are a student or a working professional), etc.

Once you have registered for the GMAT, take a diagnostic test to assess and understand your present position and level of preparedness.

The test results will give you a fair idea about your areas of strength & weakness, time allocation for each section, overall speed to finish answering the paper, etc.

Generally speaking, you should start preparing 3–6 months ahead of your GMAT schedule, with an average study plan of 10 hours/week. But avoid cramming over the weekends, or weeks before the exam. Similarly, if you start your preparations too early, the schedule can become tedious and monotonous.

So, what is an organized and target-based preparation plan that will yield best results, while leaving some room for corrective actions?

Let us take a calendar-based example to understand how you can create a timetable for preparation. Usually, B-schools abroad conduct couple of rounds of admissions. The deadlines of application for most of these schools are:

Round 1: First week of October

Round 2: First week of January

Suppose, you are planning to get admission in a B-school in 2020; and you are targeting the Round 1 period to send your applications. Now, let us work backwards to understand the time allocation and calculations for your GMAT attempt.

To prepare the applications and write the essays, including the multiple rounds of iterations, one usually requires three months after completing GMAT. So, if your application deadline is October 2019, you should take the GMAT by end of June, 2019.

And when we say ‘take the GMAT by end of June’, it need not necessarily be your first and final attempt. In fact, worldwide, GMAT is attempted more than a quarter of a million times each year, and approximately a fifth of them are repeat candidates. So, it is commonplace for aspirants to retake the GMAT to improve their scores. Thus, you should have at least 16–30 days in hand to make a repeat attempt.

Which means, ideally, your first GMAT attempt should be around April–May, 2019.

Now, going by the recommendation that you should start studying around 3–6 months prior to your first GMAT attempt, November–December, 2019 is the time to begin your preparations.

Having said that, if you wish to study in one of the top B-schools, you should be buckled up already! Career Launcher offers online practice questions and test-taking tips to help you reach the 700+ score milestone. So, register, learn about the sections and question types in detail, calculate your timing and pacing, and begin work on your areas of weaknesses.

Remember, with proper planning and preparation, you will smoothly make that transition from an aspiration to a candidate.

Best of luck!

Shoma Banerjee
Guest Author

Why You Must Add Industry-Relevant Skills to an MBA

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Not so long ago, successfully completing an MBA program from a renowned B-School was enough to ensure social stature, financial rewards, and career growth. Today, however, the stakes have become higher. No longer is an MBA degree/diploma alone capable of helping you get ahead among your peers, and stay ahead in life.

In the increasingly competitive and immensely overcrowded job market, where there is a beeline of B-School graduates, you need to distinguish yourself. One way of doing that, is to upgrade yourself by learning new-age industry-relevant skills, and thereby adapting to the ever-changing demands of the market.

Take for instance, Machine Learning: the development of computer programs that access and use data to learn for themselves. It is fast emerging as one of the most in-demand requirements for almost every industry. No wonder then, organizations are increasingly looking for prospective employees, who possess knowledge on this ever-evolving domain.

So, do not settle for just an MBA qualification from a good B-School. Based on your interests, top it up, add value to it, by homing in on one of the new-age skills that are gaining traction in the industry you wish to be a part of.

Enroll yourself in a program, like Career Launcher’s MBA Plus to pick up the nuances of the skill; and soon enough you will prove yourself to be an invaluable resource for those you work for.

Be skilled. Be up-to-date. Be ready for the world of tomorrow.

Manngailun Zou
Marketing Executive, Career Launcher

How to Balance your GMAT/GRE Preparation while Continuing your Job?

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As a working professional wanting to crack GRE/GMAT to pursue an MBA, your learning process transcends beyond the exam curriculum. It also becomes a journey of self-discovery: understanding your level of determination and capability to excel under pressure. The reason being, you have an additional challenge in hand: How to balance your preparation while continuing your job?

The answer often springs a dilemma of “Should I quit my job to prepare for GRE/GMAT, or manage both simultaneously?’

If this rings a bell, then be rest assured, you are not alone. A considerable percentage of the GRE/GMAT aspirants are working professionals between the age of 23 and 40. And many of them have managed to crack the 700 marks barrier to get admission in some of the top B-schools in India and abroad! Plus, having work experience adds weight to your profile.

So, successfully attempting the GRE/GMAT, while having a full-time job, is a daunting task — not an impossible one. Now, let us find out how to set your dream flight on course to your destination.

Check the Ground Reality

One of the biggest advantages of both GRE and GMAT is that they do not have any age restriction for applicants. So, it is never too late for an aspirant! However, you have to be realistic about your mental readiness and physical adaptability to take on the grueling preparation schedule. But don’t beat yourself up over it, because everyone has limitations.

The important thing is to understand your present position (in terms of preparation level), identify your weak points, and develop a study plan accordingly. Taking a diagnostic test is a good start. The results will help you calculate the time, speed, and distance you need to reach your goal.

Set your Destination

While planning your destination — preferred B-Schools — set your target score first. Visit the websites of those institutes; and check their average cut-off score for admission in the last few years. This will give you an idea about the scores you would need, which should ideally be 20–30 points above the average.

Plan a Flight Path

Next, search for a training program that suits your daily schedule. Many classroom training programs have sessions designed especially for working professionals, offering classes once (or twice) a week, or even only on weekends. Also, there are several online courses that allow the flexibility to study from anywhere, at any time.

Just make sure you have experts to help you understand how much you need to improve, and in which sections.

Schedule an Early Take-off

Time is a luxury for every working professional trying to squeeze in that extra 2-3 study hours after a hectic workday. The key is to master time management in two forms: micro and macro.

The micro schedule is where you have to calculate every available hour and minutes within a 24-hour timeframe; and utilize them optimally. Let’s say, like most working professionals, you have to work around 40+ hours, five days a week, which is 8–9 hours/day. After accounting for work, commute, and sleep, you can study for up to two hours on working days. On weekends, however, you can study for 4–5 hours a day. This amounts to a preparation time of 18-20 hours per week; and leads to the concept of time management at the macro level.

The macro form gives you an idea about the length of the runway you need to cover to ensure a smooth take-off for GRE/GMAT. Considering you have a full-time job, you are time-starved as compared to a student who can dedicate 6-7 hours per day for studies and preparation. So, logically if a student needs 3-6 months of preparation time for the scheduled GRE/GMAT, you would take longer. To compensate, you need to start preparing early.

Be Consistent to Maintain Altitude

Assuming, you have enrolled in a course and developed a study schedule for GRE/GMAT, take a look at this scenario: In the first week, you hit the target of 20 hours/week study plan. In the next week, the hours dwindle a bit because there was deadline pressures at work; and by the third and fourth weeks, the study schedule goes for a toss due to, maybe, a sick day, vacation time, and in trying to catch up with the previous missed lessons.

In such cases, consistency is the key to maintain a balance between a stringent schedule and unforeseen events that can disrupt it. Although you have a customized study plan charted out, always be on the look out to squeeze in some extra study time during travel, coffee breaks, or whenever you have a spare 5–10 minutes. Cut out distractions like social media and binge-watching for these few months to remain absolutely focused.

Surrounding yourself with like-minded people is a great way to stay motivated. Try to get in touch with those, who are experiencing the same predicament, through a study group or an online forum. This way, your preparations will become a social activity; and you will be able to remain positive while following, sharing, and reading others’ experiences.

So, hold on tightly through those moments of despair, keep the bigger picture in mind, and hit the ground running on D-day!.

Shoma Banerjee
Guest Author

Fire Yourself Up – Have Fun at Work!

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Q: What is involved in a digital marketing job?

A: Doing what most employees are asked not to do, or denied access to! Like surfing Facebook, Twitter, Instagram, Quora, LinkedIn, YouTube, and their ilk.

Actually, the sentence above is not entirely true. Surfing the Net and being on social media sites are just part of the work.

Here’s what a day in the life of a digital marketer looks like:

900–1100 hrs

Plan and schedule organic posts on social media for the day. These can include Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business pages. An important & enviable task is to respond to the comments & messages, i.e., acknowledging and addressing audience interaction.

1200 hrs

Take a look at the Facebook & Instagram ad campaigns. Check for what has worked; and if the campaigns require any edits (in terms of creatives or ad copy). Facebook and Instagram ad campaigns are integral online platforms for a digital marketer to connect with an audience of age 13 and above.

1300–1400 hrs

Meet the Product Managers on any development in the product (or service) offering. Configure creative ways to promote content, events, and engage the audience. Working closely with the product team is key to communicating the right message, and connecting with the relevant audience.

1400 hrs

Grab a hurried lunch, most likely at the desk itself! And on some lucky days in a fancy corner-restaurant, or even in the office canteen (oh, what a luxury!).

1500 hrs

Take stock of the website—if all the pages are fully functional and maximized for SEO management. SEO discipline gives focus on growing visibility in organic (non-paid) search engine results. There are excellent marketers, who deliver amazing SEO ranks without spending a penny on marketing. Yes, that is possible! It involves a mastery of technical and creative elements to improve rankings, drive traffic, and increase awareness in search engines.

1600 hrs

Meet the Product Managers to update oneself on any further development in the product (or service) offering. Think of creative ways to promote content, events, and engage the audience.

1700 hrs

Evaluate the Google Analytics (GA) data for website traffic and engagement. GA is an extremely handy tool to understand the audience coming on to your website, and to derive information such as, new vs returning visitors, the device they use, marketing channels which drive traffic to your website—all of which help in building solid & result-oriented business strategies.

1800 hrs

With the end of the day in sight, send updates on key campaign(s). This could include lead generation, customer interaction, or any other accomplishments of the day.

1900 hrs

Done for the day. Head home-wards!

Sounds interesting? You believe you are ready for the challenge?

If “Yes”, then read on; and if “No”, well, don’t worry. We will talk of other options, a little later.

What are we saying?

Digital Marketing

Allows you to be agile
Teaches you data
Teaches you frugality
Trains you to be prudent
Preps you for engagement with today’s consumers
Makes you literally live with, and for, the consumers
Transforms you to be the consumer’s alter ego

Having said that, nothing we have written here can prepare you for the metamorphosis you will undergo (as an individual and as a professional) than a real job in Digital Marketing.

Take that step forward, commit yourself, be that unique individual everyone would die to recruit or learn from.

Come on board!

Isha Bhalla
Digital Marketer, Career Launcher

Why the Hype Around Business Analysts?

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Some of the highest pay packages offered at B-School recruitment drives in India today are for the role of business analyst.

So, why the hype, one might ask? Why are every one after business analysts?

To answer that question, one first needs to have a fair idea about what business analytics is. To quote from an article from the magazine Analytics India*: “Business analytics is used by companies to derive insights from terabytes of data and automate and optimize business processes. Data has become one of the biggest assets; and companies deploy business analytics to predict future outcomes, find patterns and relationships, and perform statistical analysis.”

In the same article, the author, Richa Bhatia, gives us an insight into who a business analyst is: “The major role of a Business Analyst”, she writes, “is – data mining, statistical analysis, predictive modelling and multivariate test. The Business Analyst is also required to support decision-making roles with real-time analysis. Business Analysts also work closely with the senior management and provide support in data-driven decision-making that impacts matters related to product development to marketing.”

In India, the demand for business analysts is on the rise. Especially sought after for this role are those individuals, who also hold an MBA degree/diploma. There is an entire gamut of sectors that proactively seek these professionals, including retail, banking, healthcare, ecommerce, hospitality, and manufacturing, among others.

In an era where data is increasing at an exponential rate, in both volume and importance, it is business analysts, who organizations will turn to, when it comes to deriving meaning out of data. This will, in turn, lead to insights that will have a marked impact on the performance of the organization concerned.

So, if you have a background in Mathematics and Engineering, and possess sound analytical and communication skills, upskill yourself with Career Launcher’s MBA Plus program to gain a stronghold over business analytics and embark on a fruitful career.

*Source: https://www.analyticsindiamag.com/kickstart-business-analytics-career-in-india/

Mythreya Lingala
Data Science Engineer, Career Launcher

Sept. 2018 Quarter: Performance Analysis

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Ashish Agrawal
Founder, India Business Analysis | IIT Roorkee, IIM-C alumnus

After hitting a high of 8.2% in the June’18 quarter (Q1 of FY’19), the GDP growth of India has slowed to 7.1% in the Sept.’18 quarter (Q2 of FY’19) as per data released by MOSPI recently. GVA growth rate is also along the same lines: at 6.9%, as against 8.0% in Q1.

Even though the rate has moderated over the previous quarter, it is the fourth quarter of 7%+ growth, providing a sense of stability to the economy that went through adjustments due to demonetization and GST. However, issues like sharp rise in crude price or disturbance in the financial market may keep the growth rate under check in the current quarter. In terms of absolute value, GDP at constant price is INR 34 lakh crore and INR 45.5 lakh crore at current prices. GDP estimation (it may not be correct to call it ‘calculation’) is a complex exercise, which begins with calculation of the GVA. GVA is separately reported for eight sub-segments, namely, agriculture (etc.), mining, manufacturing, electricity & other utilities, construction, trade (and other services, such as, hotel, transport, communication), financial (and real estate & professional services) and finally, public administration, defence & other services.

The financial services group has nearly 23% weightage, whereas trade and manufacturing have 17% each. Agriculture and public services account for 10–12% each; and the rest have less than 10% weight.

The GVA calculation is based on data inputs, such as agricultural production, financial results of listed companies, central & state government expenditure, performance of key sectors (like railways, road, air & water, communication, banking and insurance). GDP is, then, calculated by adding indirect tax revenue (minus subsidy) to GVA. Tax revenue used for GDP compilation includes non-GST revenue and GST revenue based on GSTR filings. The figures are, then, deflated by appropriate price indices (which is different for each group) to remove the impact of inflation, and arrive at GDP/GVA at constant prices.

The current series takes year 2011–12 as the base year.

For the current quarter, the public administration segment has recorded the maximum growth (10.9%). The segment is largely driven by government expenditure; and provides a cushion in cases when other segments are not doing well. It has recorded an average growth of 11.1% over the past eight quarters since demonetization, as against just 7.9% in the earlier period; providing some support to the economy. Growth of the manufacturing sector has come down sharply (from 13.5% in Q1 to 7.4% now). The slowdown is, probably, due to sharp rise in crude prices. Yet, the rate is reasonable for the sector, which is trying to stabilize itself.

Another way to calculate GDP is expenditure-side analysis. GDP is classified into three groups: Private Final Consumption Expenditure (PFCE, share 54.5%), Government Final Consumption Expenditure (GFCE, 12.4%) and Gross Fixed Capital Formation (GFCF, 32.3%). The last refers to the money spent on investment.

While PFCE has increased by 7%, the other two have risen by over 12%. As India has been largely witnessing “consumption” driven growth, lower PFCE is actually good for a country like ours. It will help channelize resources into building physical and social productive capacity of the economy, through higher GFCF and GFCE.

The share of GFCF in total GDP has risen to 32.3% for the quarter after hitting a low of 30.3% in FY’16, which is good but not yet sufficient (the share had reached about 37% during 2006–08). It may be noted that the secret of growth of the Chinese economy is GFCF, which has been almost 50% for several years.

A word on agriculture and mining, the two primary sectors. The share of agriculture has been declining steadily, reaching a level of 10.2% in Q2 (from 17.2% in FY’12). Even though the average growth rate has moved up to 4.6% over the last eight quarters (from 1.2% in the previous year), it is still not sufficient.

The condition of core farming is even worse, as most of this growth has come from livestock, forestry & fisheries, which account for over half of the segment’s contribution. The farming sector needs a breakthrough, may be through massive investment in irrigation, mechanization, etc., which will bring about a quantum leap in productivity, like in the earlier ‘Green Revolution’.

The mining sector also offers some insights, although its share is very low (just 3%). It has recorded growth of as high as 20.7%, in terms of current prices, whereas it shows a decline (-2.4%) after using price deflator. The reason being sharp rise in crude prices, which artificially inflates the value produced by the segment. This is reversed, when the production is compared on constant price basis.

The Power of Artificial Intelligence

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Here’s a challenge, should you choose to accept it.

First, search online for the name of any established organization that comes to your mind. Add ‘AI’ after its name. Your challenge is to find at least one such instance that is yet to utilize Artificial Intelligence or Machine Learning (ML) or Data Science (DS) for its growth.

It won’t take you long to realize that any organization you can think of is using the power of AI, ML, or Data Science (DS) to expand its business. Examples include YouTube recommendations, Uber AI Labs, Amazon’s product recommendations, Microsoft AI, and Apple AI among others.

But what do the terms AI, ML, and DS mean, one might wonder.

Artificial Intelligence (AI) is a branch of Computer Science that deals with the ability of a machine to closely imitate intelligent human behavior.

Machine Learning (ML) is an application of AI that is based on the idea that when machines are provided new data, they can learn, grow, and develop on their own without explicit human intervention/programming.

Data Science, on the other hand, is an umbrella term that signifies techniques used to extract useful information and insights from data.

With AI, ML, and Data Sciences beginning to rule the global economy and job market and reshape the world we live in, top universities like Harvard Business School have started teaching AI to its MBA students.

In other words, if you wish to be one of tomorrow’s business leaders, it is imperative you learn how to make use of AI, ML, and Data Sciences today!

You can take a step in that direction by to enrolling for Career Launcher’s MBA Plus program.

Tathagat Jha
Data Science Engineer, Career Launcher

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