Digitization in Management Education – Need of the hour


Digitalization of education deemphasizes the top-down dissemination of standardized knowledge. As an educator, you go from disseminating knowledge orally, via in-class lectures, to putting it online in a variety of formats, including written text, videos, quizzes, and so on. While, almost by definition, oral lectures are prepared in advance, providing such content online frees up class time for more discussion.

We see the increased emphasis on interactive learning and discussion as one of the primary advantages of digitalization, since for us it’s the more interesting part of learning. IMS Ghaziabad’s mission is to cultivate socially responsible business leaders by fostering in them a growth mindset, a global perspective, contemporary business knowledge, skills and attitude to ensure a progressive outlook and focus on sustainable business models.

The volatility and the complexity of the environment has made it highly desirable that the institutions involved in the management education have to adopt transformative and disruptive process-innovations so that a systematic approach towards enhancing quality education can be facilitated. In the whole process, the institutions are expected to adopt evolutionary and revolutionary integration of content learning.

We must understand that the three key missions or objectives of management education are creating new knowledge which generates research. Second objective is disseminating the knowledge which results into the skill creation amongst the students; thirdly, the innovation creation as a result of knowledge acquisition and dissemination. Moreover, in the current scenario which has challenged the institutions to adopt digitization, it is highly significant to redefine the systems and processes regularly within the institutes. Not only this, we believe that the digitization has to be adopted as an enabler and facilitator for value creation and dissemination of the education.

IMS, Ghaziabad envisages the vision of preparing global leaders who can create, manage and effectively lead change across diverse organizations. We evaluate our success on one simple parameter i.e. how well our students succeed in realizing their potential and dreams and make this world a better world.

Aristotle said once that “Educating the mind is not education without educating the heart.” Therefore, academic excellence with character and personality growth is our ultimate objective at IMS Ghaziabad. Settling for average is not a choice in this age of cut-throat business and, thus, we offer the best planned instructional frameworks, including practical learning and online sessions with industry experts that train students in a safe way for the job market.

For more than three decades, IMS Ghaziabad has been excelling in academics and research in emerging areas of higher education with special reference to management studies and computer applications. This mission lays the foundation for translating dreams into realities by providing value based quality education to the students from all the sections of the society and making higher education an effective tool for socio-economic transformation of the Nation.

IMS Ghaziabad focuses on helping students discover the difficulties and reconsider how they accomplish growth in every aspect. Higher education is evolving, and a major transformation is taking place in many institutions. The mission of the organisation specifically defines its goal within the framework of higher education and explains who is represented by the institution and what it aims to achieve. The specified objectives and priorities of the institution, consistent with higher education aspirations and expectations, clearly define how the institution can fulfil its purpose.

These have led to increased harmonisation and mobility at the International level with the objective of protecting and enhancing standards, improving quality, promoting adaptability, employability and improving compatibilities of students.

IMS Ghaziabad has a balanced focus on the academic quality, corporate interface, global exposure, faculty development and student centric strategies leading to their corporate readiness, all the decisions are centered on these key areas which have become the competitive edge for our campus. Keeping these as our core areas, we have very recently initiated the implementation of Value Added Certification Courses in collaboration with MSME.

The certification courses are in the areas of digital and social media marketing, Google analytics, yellow belt in Six Sigma, financial markets and products, sales & negotiation skills etc. Besides these, Microsoft certification in Advance MS office is also part of course curriculum. These programmes superfluities PGDM Student’s knowledge and employability which aids to supplement the highly competitive and corporate relevant curriculum to make students better prepared to meet industry demands as well as develop their own interests and aptitudes. Short Term Training programmes for SPSS, CMIE’s Prowess, Aptitude Training, Placement Readiness Enhancement Programme, English Training are also part of overall course curriculum.

PPSP Module (Personal & Professional Skill Programme) is an integral part of the holistic development which focuses on personality aspects of students and helps to build them as capable corporate citizens. The modules are in sync with the academic and co-curricular activities like Self – Awareness & Industry Interface, Transition from Summer Internship Programme to Pre Placement Offer,  Goal Setting and Employability Skills etc.

With its internationally acclaimed faculty and teaching pedagogy, IMS Ghaziabad feels honoured to be associated with 6000+ Alumni base that are well established at the reputed positions in Industry.

With continuous record of excellent placements since last 30 years, IMS Ghaziabad is one of the best B Schools in Delhi NCR and all across India offering best placements in diverse profiles to its PGDM Students such as Consulting, Banking, Finance, FMCG, Consumer Durables, Automobile, Manufacturing, Insurance, IT, Telecom, Retail, Logistics, Media, E-commerce, etc. Few of the Prominent recruiters who hire PGDM students regularly are Deloitte, Ernst & Young, Amazon, Flipkart, Nestle, Dabur, Federal Bank, ITC, Mondelez, Godrej, Amul, Saint Gobain, ITC, Ameriprise Financial, Protiviti, Wipro, Kuehne Nagel, ICICI Group, Berger Paints Bajaj Finserv, S&P Global Market Intelligence, IDFC First Bank and many more. Few of our regular prominent recruiters for MCA Students are AMAZON, TCS, RMSI, MiniOrange, Capgemini, JKT, NIIT, Cloud Certitude, QA Infotech, Tech Mahindra and many more.

Prof (Dr) Urvashi Makkar
Director, IMS Ghaziabad

IMS Ghaziabad
GT Road, Lal Quan
Website: www.ims-ghaziabad.ac.in