Changing Digital Landscape in Management Education


The uncertainty and the complexity of the environment has made it highly desirable that the institutions involved in management education must follow the transformative and disruptive process innovations so that a systematic approach towards enhancing quality education can be facilitated. The institutions are expected to integrate the content of learning in an innovative manner.

We must understand that there are three critical missions. The first objective is integrating management education and create new knowledge that generates research. The second objective is disseminating the knowledge, which results in the skill development in the students; thirdly, the innovation-driven knowledge acquisition and dissemination. Moreover, the current scenario has enabled the institutions to adopt digitization; it is highly significant to redefine the systems and processes regularly within the institutes. We believe that digitization has to be adopted as an enabler and facilitator for value creation and dissemination of education.

Higher education is evolving, and a significant transformation is taking place in many institutions. IMS Ghaziabad focuses on helping students explore the gaps in their personalities and exploit the growth opportunities as provided by the Institute.  The organization’s mission specifically defines its goal within the framework of higher education and explains who is represented by the institution and what it aims to achieve.

The specified objectives and priorities of the institution, consistent with higher education aspirations and expectations, clearly define how the institution can fulfill its purpose. These have led to increased harmonization and mobility at the International level to protect and enhance standards, improve quality, promote adaptability, employability, and strengthen students’ compatibilities.

Digitalization of education deemphasizes the top-down dissemination of standardized knowledge. As an educator, you go from disseminating knowledge orally, via in-class lectures, to putting it online in various formats, including written text, videos, quizzes, and so on. Oral lectures are prepared in advance. Providing such content online frees up class time for more discussion.

We see the increased opportunity for interactive learning and discussion as one of the primary advantages of digitalization, since, for us, it’s the more exciting part of learning. IMS Ghaziabad’s mission is to cultivate socially responsible business leaders by fostering a growth mindset, a global perspective, contemporary business knowledge, skills, and attitude to ensure a progressive outlook and focus on sustainable business models.

IMS Ghaziabad follows a tripartite philosophy comprising of Academic Excellence, Global Collaboration, and Corporate Readiness & Employability Skills. The decisions are centered on these critical areas that have become the competitive edge campus. Keeping these as our core areas, we have recently initiated Value-Added Certification Courses in collaboration with MSME. We have PPPC, Competency mapping, and mentoring programs to provide the overall development in students.

The certification courses are digital and social media marketing, Google analytics, yellow belt in Six Sigma, financial markets and products, sales & negotiation skills, etc. Besides these, Microsoft certification in Advance MS office is also part of the course curriculum. Short Term Training programs for SPSS, CMIE’s Prowess, Aptitude Training, Placement Readiness Enhancement Programme, English Training are also part of the overall course curriculum. These programs enhance PGDM students’ knowledge and employability, which aids in supplementing the highly competitive and corporate relevant curriculum to make students better prepared to meet industry demands and develop their interests and aptitudes.

PPSP Module (Personal & Professional Skill Programme) is an integral part of holistic development that focuses on students’ personality aspects and assists them in building them as capable corporate citizens. The modules are aligned with the academic and co-curricular activities like Self – Awareness & Industry Interface, from Summer Internship Programme to Pre-Placement Offer, Goal Setting and Employability Skills, etc.

The Institute has been consistent in providing the placements to future managers in top organizations like Deloitte Consulting India, Berger Paints, ITC Ltd, Dabur, EY, S&P Global, DTDC, Square Yards, Prism Johnson Ltd., Uniqlo India, Reliance Digital, Aditya Birla Group, Wipro, Mahindra Logistics, Godrej and Boyce, XL Dynamics, WNS, Zomato, Reliance Jio, Uflex Ltd, DHL Supply Chain India Pvt Ltd, Bisleri, Flipkart, and many more.

The Institute has been consistently offering 100% Summer Internship Projects (SIPs) with stipend in top organizations such as Curate Data Analytics, WhiteHat Jr, Praedico Global Research, Tata AIG, The Capital Box, Insplore Consultants, Career Domain, Sharekhan, 10times, FinSkool, Fooracles, Jaquar, Pathkind Labs, Times of India, Chaayos, Sodexo. IMS Ghaziabad feels honored to be associated with a 6000+ Alumni base that is well established at the reputed positions in Industry.

Prof (Dr) Urvashi Makkar Director, IMS Ghaziabad

IMS Ghaziabad
GT Road, Lal Quan
Mobile: 9667061717

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