General Knowledge Test Paper 15

Section – III :  General Awareness/Marketing/Computer

1.   Which of the following is a key industrial marketing strategy in bidding to build largescale industrial products?

  1. Systems contracting
  2. Systems buying
  3. Systems selling
  4. Solutions buying
  5. Turnkey logistics

2. Business marketers can stimulate problem recognition by ________.

  1. Trade directories
  2. Direct mail, telemarketing and calling on prospects
  3. Encouraging the better business bureau to release statistics
  4. Consumer advertising
  5. Requesting testimonials from existing customers

3. Customers are showing greater price sensitivity in their search for ________.

  1. product
  2. service
  3. store
  4. value
  5. relationships

4. Which of the following concept is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?

  1. marketing concept
  2. selling concept
  3. production concept
  4. product concept
  5. holistic marketing concept

5. Which of the following concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?

  1. product
  2. marketing
  3. production
  4. selling
  5. holistic marketing

6. Which of the following concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products?

  1. production
  2. selling
  3. marketing
  4. product
  5. holistic marketing

7. In which type of demand consumers may share a strong need that cannot be satisfied by an existing product?

  1. negative demand
  2. latent demand
  3. declining demand
  4. irregular demand
  5. non-existent demand

8. The buying process starts when the buyer recognizes a _________.

  1. product
  2. an advertisement for the product
  3. a salesperson from a previous visit
  4. problem or need
  5. an internal cue

9. Marketing is not a department so much as a ________.

  1. company orientation
  2. philosophy
  3. function
  4. branch of management
  5. branch of economics

10. Which of the following includes all the actual and potential rival offerings and substitutes that a buyer might consider?

  1. Competition
  2. The product offering
  3. A value proposition
  4. The supply chain
  5. The marketing environment

Explanations

1. 3

2. 2

3. 4

4. 2

5. 1

6. 2

7. 2

8. 4

9. 1

10. 1