Section – III : General Awareness/Marketing/Computer
1. Which of the following is a key industrial marketing strategy in bidding to build largescale industrial products?
- Systems contracting
- Systems buying
- Systems selling
- Solutions buying
- Turnkey logistics
2. Business marketers can stimulate problem recognition by ________.
- Trade directories
- Direct mail, telemarketing and calling on prospects
- Encouraging the better business bureau to release statistics
- Consumer advertising
- Requesting testimonials from existing customers
3. Customers are showing greater price sensitivity in their search for ________.
- product
- service
- store
- value
- relationships
4. Which of the following concept is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?
- marketing concept
- selling concept
- production concept
- product concept
- holistic marketing concept
5. Which of the following concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?
- product
- marketing
- production
- selling
- holistic marketing
6. Which of the following concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products?
- production
- selling
- marketing
- product
- holistic marketing
7. In which type of demand consumers may share a strong need that cannot be satisfied by an existing product?
- negative demand
- latent demand
- declining demand
- irregular demand
- non-existent demand
8. The buying process starts when the buyer recognizes a _________.
- product
- an advertisement for the product
- a salesperson from a previous visit
- problem or need
- an internal cue
9. Marketing is not a department so much as a ________.
- company orientation
- philosophy
- function
- branch of management
- branch of economics
10. Which of the following includes all the actual and potential rival offerings and substitutes that a buyer might consider?
- Competition
- The product offering
- A value proposition
- The supply chain
- The marketing environment
Explanations
1. 3
2. 2
3. 4
4. 2
5. 1
6. 2
7. 2
8. 4
9. 1
10. 1