How an integrated MBA can give you an edge in e-commerce industry


The growth of the e-commerce industry has directly impacted the creation of employment opportunities across the value chain

India is at the cusp of an e-commerce revolution. The sector has been making a mark in the country for over a decade, but it is in recent years that the appropriate ecosystem has started to fall in place. Factors such as accelerating internet access, excessive usage of mobile phones, the online banking system, and robust investment have tremendously driven the growth of the e-commerce industry. And, if we look at the current projections, India is on route to becoming the world’s fastest-growing e-commerce market.

The growth of the e-commerce industry has directly impacted the creation of employment opportunities across the value chain. Global e-commerce players entering the Indian market have also expanded their workforce to support the growth that they are witnessing.

Organisations are predominantly employing technology professionals followed by other key functions such as product marketing, supply chain, pricing, and profit management, customer and seller experience management, merchandising, vendor management, and content development. Employment opportunities generated in the allied industries such as logistics, warehousing, sellers and SMEs, and other support industries (such as payment solutions, marketers, and advertisers) are also noteworthy. The demand for e-commerce freelancers such as developers, designers, content writers, models, and consultants have also increased.

The market is expected to emerge as a destination for highly skilled technology jobs employing nearly 0.3 million people by the end of 2021. Besides technology, the regular corporate functions such as HR, finance and accounts, administration, customer care, vendor management, merchandising, etc. are expected to add nearly 0.1 million employees to the workforce in the same year.

According to Dr. Hiranmoy Roy, Senior Associate Professor at UPES School of Business, “The sudden increase in demand and shortage of time to be spent on face to face shopping has stimulated E-Commerce companies to expand and stimulate job opportunities across different sectors. Also increased role of technology, information systems managers, pricing, profit managers, cross-selling, customer acquisition, computer systems analysts, web developer, customer service representatives, computer support specialists, purchasing managers, database administrators, editors and designers are some of the career opportunities for postgraduates. E-commerce companies provide a multitude of opportunities, and avenues for skill enhancement which attracts the young professionals towards the dynamic and challenging work environment. UPES is one of the few institutions offering Integrated (B.Com (Hons)) – (MBA) – E-Commerce.”

UPES School of Business for a bright future

A multi-disciplinary university, UPES has stepped up and adapted its pedagogy to prepare students for future workplaces. UPES School of Business teaches students about ways to cope with the new market dynamics and be armed with the knowledge of emerging trends such as Big Data, Analytics, and Internet of Things (IoT), among other things. The university prepares students for working in a mega-corporation as well as a start-up environment and assists them in commencing their entrepreneurial journey. Additionally, alliances with business leaders such as IBM, BSE, Tata Power, and ESSAR Oil provide insights, which are vital in making the curriculum industry- aligned. UPES School of Business equips its students to stay abreast with the dynamic business environment, with the advanced skill set to handle the contemporary business challenges and market volatilities efficiently.