General Knowledge Test Paper 11

Section – III :  General Awareness/Marketing/Computer

1.  Among the three drivers of customer equity, two are: value equity, brand equity, which one is the third equity?

  1. relationship
  2. revenue
  3. quality
  4. price
  5. product

2. The main demographic force that marketers monitor is

  1. Suppliers
  2. Competitors
  3. Population
  4. Government reports dealing with birth rates
  5. None of these

3. Which of the following is considered to be the last step in the marketing research process?

  1. Present the findings
  2. Analyze the information
  3. Control the environment
  4. Make the decision
  5. Draft the report

4. Which of the following is the central instrument for directing and coordinating the marketing effort?

  1. Strategic plan
  2. Marketing plan
  3. Tactical plan
  4. Customer value statement
  5. Corporate mission

5. Which of the following is the first step in the marketing research process?

  1. To develop a research plan
  2. To define the problem and research objectives
  3. To analyze the internal environment
  4. To read marketing research journals
  5. None of these

6. MSME means

  1. Micro Selling and Marketing Establishment
  2. Master Selling and Managing Employee
  3. Manual Sales and Marketing Entity
  4. Micro Small and Medium Enterprises
  5. None of these

7. Which of the following statements is/are not true regarding value proposition?

  1. Partners: to persuade them to forge a strategic alliance or joint venture.
  2. It is to explain why a customer should buy from a supplier
  3. Customers: to explain why a customer should buy from a supplier
  4. Both (1) and (3)
  5. All of them

8. Which of the following is not an example of “Push strategy” used in marketing?

  1. Advertising
  2. Mass media promotion
  3. Customer relationship management
  4. Sales promotions and discount
  5. None of these

9. Process of putting ads on websites is called

  1. social media marketing
  2. direct marketing
  3. viral marketing
  4. indirect marketing
  5. None of these

10. One of the following is not included in the 7 P’s of Marketing.

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. None of these

Explanations

1. 1

2. 3

3. 4

4. 2

5. 2

6. 4

7. 5

8. 5

9. 3

10. 5