Section – III : General Awareness/Marketing/Computer
1. Among the three drivers of customer equity, two are: value equity, brand equity, which one is the third equity?
- relationship
- revenue
- quality
- price
- product
2. The main demographic force that marketers monitor is
- Suppliers
- Competitors
- Population
- Government reports dealing with birth rates
- None of these
3. Which of the following is considered to be the last step in the marketing research process?
- Present the findings
- Analyze the information
- Control the environment
- Make the decision
- Draft the report
4. Which of the following is the central instrument for directing and coordinating the marketing effort?
- Strategic plan
- Marketing plan
- Tactical plan
- Customer value statement
- Corporate mission
5. Which of the following is the first step in the marketing research process?
- To develop a research plan
- To define the problem and research objectives
- To analyze the internal environment
- To read marketing research journals
- None of these
6. MSME means
- Micro Selling and Marketing Establishment
- Master Selling and Managing Employee
- Manual Sales and Marketing Entity
- Micro Small and Medium Enterprises
- None of these
7. Which of the following statements is/are not true regarding value proposition?
- Partners: to persuade them to forge a strategic alliance or joint venture.
- It is to explain why a customer should buy from a supplier
- Customers: to explain why a customer should buy from a supplier
- Both (1) and (3)
- All of them
8. Which of the following is not an example of “Push strategy” used in marketing?
- Advertising
- Mass media promotion
- Customer relationship management
- Sales promotions and discount
- None of these
9. Process of putting ads on websites is called
- social media marketing
- direct marketing
- viral marketing
- indirect marketing
- None of these
10. One of the following is not included in the 7 P’s of Marketing.
- Product
- Price
- Place
- Promotion
- None of these
Explanations
1. 1
2. 3
3. 4
4. 2
5. 2
6. 4
7. 5
8. 5
9. 3
10. 5